Wishes Desejos - Volkswagen Golf Commercial 2015

Volkswagen Adverts & Commercials Archive
Wishes/Desejos

New Volkswagen campaign reinforces desire for the Golf
Brazilians’ iconic vehicle is seen as a dream car in the spot “Wishes”

The Golf is the best-selling Volkswagen across the world and has been on many Brazilians’ list for years. To reinforce this dream-car status, the brand released the spot “Wishes” created by AlmapBBDO. The campaign also includes magazine ad, online pieces and social media strategy.

“Wishes” shows the Golf through an even more modern and exciting lens: a stunning sporty car that includes everything Volkswagen does best in terms of security, tech, and sportiness. An icon that renews itself and has made its way into the imaginations and hearts of all Brazilians. In the spot, we witness the moment in which a little boy sees a Golf for the first time. Open-mouthed, from then on he develops a powerful desire for the car, wishing for it when he sees a falling star and when he blows out the candles on his birthday cake.

When he loses a tooth and puts it under his pillow, the boy once again focuses on the Golf as his object of desire. But this time, to his joy, when he wakes up and looks at the driveway, the car is there! Only it comes with an unexpected “extra”: the driver, who, in this case, is his mom’s new boyfriend. Seeing the car keys in the man’s hand, the boy lowers his head, turns away, and mutters: “I didn’t ask for a driver.” The narration winds up by underscoring the myth: “Golf. It’s not just a car, it’s a Golf.”